Text Marketer acquired by PE backed trade buyer

Benchmark International has advised the shareholders of Text Marketer on the successful sale of the Company to Esendex, backed by Darwin Private Equity for an undisclosed sum.

Founded in 1999, Bristol-based Text Marketer specialises in SMS marketing communication services. The Company was one of the first to see the unique potential of SMS in direct marketing communications. Clients utilise the Company’s services via its unique web-based campaign management platform which allows users to send receive and analyse their campaigns.

Trade acquirer, Esendex also provide SMS marketing communication services to Companies across the globe. The acquisition was funded by Darwin Private Equity, a London-based Private Equity firm with a focus on UK-based businesses with enterprise values between £10m – £100m. Darwin Private Equity work closely with management teams, utilising their insight and experience in order to unlock the full potential of businesses.

Benchmark International Sales and Marketing Director, Michael Lawrie commented, “We are particularly pleased with the outcome of this transaction following the sourcing and introduction of the private equity-backed trade acquirer, Esendex to our client. This is a great deal for all parties and we wish them the best of luck for the future”.


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